Done for you scripts, forms, templates, and systems to take and make your own. No more staring at a blank screen or trying to reinvent the wheel.
Unlimited access to skilled mentors for one-on-one feedback. You’ll feel calm and confident making business decisions, knowing successful fitness business mentors have reviewed your work.
Our program has been tested and proven with thousands of students. We’re so confident that you’ll make at least an extra $1,000 a month that we’ve backed our program up with an incredible (and completely unmatched) 10 year guarantee.
Getting StartedCreate your profit playbook
Get an unfair advantage over your competitors and guarantee your success by identifying what sets you apart (even if you don’t know yet), determining exactly how much you need to make and charge, and get your first few clients — right away.
- 3 proven ways to become a successful online trainer.
- How to make online training work for you (even if you're just getting started).
- The $1k extra approach (used by all successful online trainers) that gives you the freedom to spend more time with your family and friends and less time in the gym.
- The 2 golden rules to success: do a great job and make sure that everybody knows about it.
- How the evil drunk monster under your bed is stealing your freedom (and what to do to fix it).
- The #1 WORST mistake you can make when starting your online training business. (Even if you do everything else "right", your business will fall apart if you make this common mistake nobody talks about).
- Why your business name doesn't matter as much as you think it does.
- Your 11-step daily ritual to getting more clients without ever leaving your home.
- The 27-hour day: how to buy back your time at a discount.
- What to do if you need new clients now (the 6-step solution).
Structuring Your BusinessCreate Your Business Systems
At the end of this module, you’ll have everything you need to get your business functioning like a well-oiled machine. Everything from done-for-you intake forms and welcome packages for you to customize— to how to protect yourself legally and find the perfect pricing and packaging for your unique niche. (Along with tons of experience on what NOT to do or offer.)
- How to transition from in-person training to online training (page 73 of the textbook).
- A secret, "back door" way of creating irresistible programs and packages that your online clients just can't say "no" to.
- The 10-minute online trainer's dream week installation system.
- The plug-and-play "silver bullet" welcome package that instantly kills the "buyer's remorse werewolf".
- The "1% uniqueness factor" that gets prospects begging to work with you (instead of you chasing them).
- The 3 software options for delivering your training services that save you time and mental energy (even if you are "tech-challenged", these options are so easy that a 5-year old could do it).
- A smarter way to offer client support.
- Client renewal magic: how to renew clients on autopilot.
- "How much can I charge for my services?": Finally, an answer to the million-dollar question (forgive the pun).
- The "legal landscape" of online training and how to best protect yourself legally.
Taking Care of ClientsDeliver Incredible (and Predictable) Results
The cornerstone to every successful business (including ours) is delivering incredible results. Once you’re done with this module you’ll know exactly what you need to do (and not do) in order to deliver incredible results to your clients and turn them into word-of-mouth marketing machines. And we’ll show you how to do it without having to become a slave to your phone or computer.
- A simple method to get your clients to actually do what you say and get the best results from your program (which means you'll never need to worry about your clients ghosting or quitting on you).
- The 4-question matrix that turns even the most resistant clients into raving fans.
- How to assess online clients using the "assessment arsenal" (this isn't what you think).
- The easiest method to hold your clients accountable so that they get more results, you get better testimonials, and they become a client for life.
- Why templates are actually OK to use...I promise.
- The "online coaching referral system" (page 171).
- Why people buy coaches, not coaching (and how you can use this to keep your client forever).
How to Get ClientsAttract More Clients and Grow Your Business
We believe in delivering incredible results, and making sure people know about them. This module is dedicated to making sure new clients know about your incredible results — so your business grows without ever having to feel sleezy or pushy.
- Why your next (and best) clients are people you already know, and how to market to them without looking like a greasy, hypey trainer (even if you're an introvert).
- The "top of mind" system that turns even the weakest prospects into your hottest clients (it sounds too good to be true, but it's a strategy based on universal human psychology that's been around for thousands of years).
- Attraction marketing on Facebook: what to post, when to post, and how to become famous overnight.
- The online trainer's email marketing blueprint.
- How to attract clients through the "brown M&M method" (page 250).
- Want to get clients fast? Run transformation contests.
- Facebook ads 101: proven strategies to finally cracking the code (without risking your hard-earned dollars).
Bonus: Skills ModuleMaster Online Business and Marketing
We’ve spent years perfecting online marketing and in this bonus module, we pull back the curtain so you can feel confident in your sales copy, packaging and pricing your products, and even when and how to hire and onboard your first virtual assistant. It’s everything we wish we had known about the sales side when we started.
- The introvert selling system: how to sell on the phone without ever selling like a greasy salesperson.
- Sales copy secrets: how to write a killer online coaching sales page.
- Price theory: this chapter will have you changing the way you position and sell your service (the proven method developed by Starbucks).
- A simple system to generate high-quality testimonials from every client.
- How to run your business like a business and not like a job so that you have more free time to do what you want, when you want, with whomever you want.
- Why a virtual assistant is an online trainer's best friend.
- What to do if your gym doesn't approve of you being an online trainer (the easy solution).
Bonus Mini CoursesFinish What You Start | Fitness Instagram Mastery | Create Your First Website | Facebook Ads for Online Trainers
Finish What You Start: A step-by-step process for developing laserlike focus on your most important tasks and eliminating distraction. This mini-course will give you the skills to execute swiftly and confidently, so when it’s time to relax, you know it’s well deserved.
Fitness Instagram Mastery: Exactly how to start and grow a successful Instagram account, that drives the right customers to your business. You’ll learn everything from the perfect bio and photo to attract new people, to how to create content in advance so you don’t get overwhelmed or drop the ball.
Create Your First Website (Or Make Your First Website Better): You’ll learn what your website actually needs for you to launch a successful business — and what you can outsource or forget about completely. If you’ve been stuck trying to find the “perfect” software, logo, or copywriting, this mini-course will get your website ready to launch — with things that truly matter to your clients.
Facebook Ads For Online Trainers: We’ve spent tens of thousands of dollars developing, testing and perfecting a Facebook ads strategy that works. We’re pulling back the curtain so you don’t have to start from scratch. Learn what to post, when, and how much to pay — to strategically drive new customers to your online training business.
How much does shipping cost?
Great question. We certainly don’t want to tack on any additional fees to your enrollment, so shipping is free worldwide. We’ll even reimburse you for any import tax or customs charges (up to $100).
My situation is different, will this work for me?
We appreciate you doing your due diligence. Transparency is always a high priority of ours and we don’t want you to make an investment that’s not right for you.
The reality is, what we teach in the Academy is a framework of core truths that can be applied to a wide variety of situations, and with thousands of students from all walks of life in 81 different countries, odds are that somebody in a similar position as you has benefited from the OTA. Feel free to chat with us to speak about your specific situation if you like and we’ll be happy to give our honest feedback on whether we feel the OTA is right for you.
I don’t have much time, I have kids, a busy training job, another job, etc.
No problem. We know how life goes. This is why we designed The Online Trainer Academy to not only be self-paced, but entirely engineered for ongoing implementation. You’ll spend as much (or more) time doing as you are learning, building and growing your business as you go.
You can spend as much or as little time working through The Online Trainer Academy materials as you wish. If you invest 3 – 5 hours each week, the program should take 8 – 12 weeks to complete.
There are no deadlines to complete the program, and you have lifetime access to every component.
Also, just so you know, this is an “apply-as-you-go” course. Even if your time is cramped and you can’t finish, it doesn’t mean that you won’t benefit.
Many of our students are shocked at how quickly they make back their investment.
Matthew Clines (USA) | IG.com/mattclines
“I am about halfway through and really only started implementing everything hard last week. I already have five clients paying me $400/month. And the best part is that these are people whose lives I can REALLY impact, that truly need my help.”
How much support do I get?
OTA is proud to offer an unprecedented lifetime mentorship as part of your enrollment.
We know walking this road can seem daunting, and we want to ensure you know that you’re never walking it alone. We’re here for you in four different ways.
- Quick: Refer to our comprehensive answer vault.
- Direct: Live chat with your coach if a quick back and forth is all you need.
- Comprehensive: Email your coach if you’re looking to have a more comprehensive and in-depth conversation.
- Accountability: Book phone calls with your coach as often as you like, or schedule ongoing calls to hold you accountable.
And when we say lifetime, we mean it. We have students from five years ago who still come back to check in and get help.
Michael Macdonald (CAN) | IG.com/mikeamacdonald
“The support provided offered by the course far exceeded my expectations. My course mentor, Amber, has been amazingly supportive, knowledge, helpful, available, flexible, compassionate, encouraging and understanding through 1-on-1 weekly voice calls.”
Can I buy just part of the program?
No, unfortunately not. The Online Trainer Academy experience is only available in full.
This is primarily because we designed the course in such a way that the textbook, workbook, and digital portal all work very closely together, having you jump between all three as you progress. And it simply wouldn’t you do much good to just have one piece of the pie.
Upon enrolling, you will get access to introductory mini-course to work through before your textbook and workbook arrives free in the mail. Entering the password from the textbook into the Digital Portal will unlock the first module. As you complete each module, the next will unlock.
We decided to build The Online Trainer Academy this way so as not to overwhelm you with too much information at once. You’ll get access to materials precisely when you need them as you build your online training business. Once you pass the test, graduation materials become available. You have lifetime access to all materials to review whenever you like.
What happens right after I enroll?
Good question. Immediately after enrolling you’ll be sent an email with your login instructions and credentials for the Digital Portal. You’ll also have the Finish What You Start mini-course that can complete while waiting for your textbook and workbook to arrive. Your textbook contains a password that unlocks module one in the Digital Portal and you’re off to the races. Shipping takes anywhere from 7-21 days depending on where you are in the world.
Is my credit card information secure? Can I use PayPal?
Absolutely. You can use Paypal or any major credit card. All transactions are processed on a server secured with 256-bit ssl – the industry standard for encryption of data online. We never store credit card information.
What if I live in Europe, UK, Australia, or anywhere else?
The Online Trainer Academy has students and grads in 81 different countries
No problem. Luckily, the fundamentals are the fundamentals, no matter where you live, and the systems we guide you through are designed to work with all fitness professionals around the world. Of course, you can take on clients elsewhere in the world with online training and are not limited to your own country.
OTA is honoured to have students and grads in the following countries:
- Costa Rica
- Czech Republic
- New Zealand
- Northern Ireland
- S. Africa
- United Arab Emirates
- United States
Can't I just learn this online for free?
Probably. There’s a seemingly endless amount of information for free on every topic (even one as new as online training) available online if you’re willing to look long and hard enough.
The Online Trainer Academy is not about ‘secret’ tactics, hidden videos, or magical systems. It’s an experience. Our materials have been carefully improved upon since 2013 with help from the feedback of thousands of students before you. What we’ve built for you is a curriculum, start-to-finish, not a whole bunch of haphazardly and random information. We’ve done all of the hard work for you.
Does this come with software or a website? Are those things necessary? What if I already have those things?
The Online Trainer Academy does not require any software installation to utilize. All study is completed in our online learning environment, the Digital Portal. To access your course simply open your favorite browser and log in to the Portal.
In addition, you don’t have to invest in software or a website to use the business systems we teach – we give you free workout templates to send to your clients via Google docs. However, we do explore some professional software options that will enhance your business and provide guidance on developing a high-converting website for when the time comes.
Whether you choose to utilize these tools is up to you. We’ll show you how to make your business succeed with or without it.
I’m moving to a new area where I’ll have no client base. Will this work for me?
We completely understand that moving to a new area as a trainer is not an easy thing to do. But breathe easy, The Online Trainer Academy will work for you. First, online training will allow you to keep some of your existing clients as location is no longer a factor when you move online. Secondly, if you don’t have an existing client base right now, we’ll show you the exact steps to grow a brand new one.
Does this come with CECs/CEUs?
The Online Trainer Academy is trusted worldwide and has been pre-approved for CEC’s / CEU’s with the following certifying bodies:
- CanFit Pro
- Fitness Australia
- REPS UK
- PTA Global
Even if your certification isn’t listed above, OTA has never been turned down for CEC’s or CEU’s from any organization. Our students have successfully petitioned and gained CEC’s / CEU’s from ACSM, NCSF, NETA, NFPT, NCCPT, AAPTE, IFPA, ISSA, REPS NZ, and many more.
Upon passing the test and graduating you will get your certificate in the mail. This certificate, along with the detailed guidelines we provide in our Continuing Education Credits Approval Information guide that you can access within our student member portal, has everything that you need to submit.
How does the Academy compare to other options?
The truth is, there aren’t any other serious options. If you’re interested in building the perfect online training business for you then then Online Trainer Academy is the most actionable, easy-to-follow, thorough and best-researched program on the market.
You could learn one system from one coach, but if that doesn’t work for your situation you’ve wasted a lot of time and money. You could also enroll on a program that promises to somehow, magically, teach you how to earn hundreds of thousands of dollars while sipping cocktails on the beach with your business on “autopilot”.
Maybe you’d gain some useful information, but no other program shows you the inner workings of multiple proven systems like The OTA does.
We’ve been teaching and improving our systems since 2013 – in fact, we were one of the first to ever teach online training. If you found your way here you’ve probably followed the PTDC or Jonathan Goodman for a while now, and you know that we don’t mess around.
Who is the Online Trainer Academy not for?
OTA is not for everybody
While we’d love to work with you, we’re only happy to welcome you if you know you’ve made the right investment for you. If you fit the following situations, then OTA is not right for you:
1. You want your hand held. While we offer unlimited business coaching, we’re not going to babysit you. If you need direction and support at any time, we’re here for you but we aren’t going to be checking in with you to make sure that you did the work. Doing this would be a disservice to you. We’ll help you every step of the way but we won’t always be around. At the end of the day, you’re responsible for your own success.
2 . You are an advanced online fitness marketer. If you are looking for guidance on complicated paid advertising techniques, split testing, or building out automated funnels, this program is not for you.
3. You’re brand new to the fitness industry. If you feel confident programming and in looking after your people, then you’re good to go. If not, then I suggest getting in-person experience first and come back to OTA later. So this is a time where you have to be honest with yourself. You can absolutely build a killer online training business with no in-person experience as long as you feel like you can take care of clients well. If you’re unsure, then best to give OTA (and online training) a pass and come back later. We’ll be here whenever you’re ready.
4. You hate the internet and social media. It’s possible to make it work without using social media but it will be a lot harder. If you absolutely hate social media and being online you can still enroll in OTA, but know that it will take you a lot longer to get going with clientele.
5. You’re looking for a quick-fix, overnight solution. This is not a ‘get-rich quick’ program. It’s a ‘build a perfect business that grows with you’ program. That said, most of our students do begin getting their first few clients quickly.