Kristy Lee Wilson

Originally from Australia, Kristy-Lee Wilson moved to the U.S. in 2001 to perform for the world-renowned Cirque Du Soleil. During her 10 years with the circus, Kristy knew that her future was in fitness and gained multiple accreditations, including youth fitness, performance enhancement, fitness nutrition, and Pilates. Kristy also went on to claim the title of Ms. Fitness Universe in 2013.

Kristy describes her old self as “the trainer who loves to train but sucked at the business side.” (Doesn’t that sound familiar?) A lack of marketing focus made finding qualified leads difficult. She was doing everything that others were doing, or so she thought, and was close to leaving the industry for a corporate job. “I was so over it,” she remembers.

Fortunately, the stars aligned. Kristy came across the work of Jonathan Goodman and registered for the Online Trainer Academy. Armed with the clarity and confidence to penetrate the noise, Kristy simplified her approach.

“Implementing simple things like the application form,” she says, “and knowing who exactly my ideal client is, has helped me work out those who aren’t a good fit, so I have time to focus on other things.”

The last time we spoke to Kristy, she was working with 52 online clients and has three main areas to her business: online training, virtual training, and virtual group fitness classes. In addition, she and her husband recently opened a studio, St. Augustine Fitness, where he teaches TRX classes and hosts TRX training courses.

Kristy’s secret isn’t doing more; it’s identifying the single right strategy and doubling down on it, ignoring all else. It worked for her, and it can work for you.